Writing sales emails that prospects actually want to read is an art and a science. This tried-and-tested sales email writing strategy gets more clicks, responses, and meetings booked (we would know).
Remember that scene in Harry Potter where Harry's Hogwarts letters are pouring through the mail slot, the chimney, and every crack and crevice in the Dursley home? That's not a bad metaphor for what your prospects go through every day. The average office worker now receives upwards of 120 emails per day (to say nothing of Slack) so getting their attention on your sales emails can feel like an impossible challenge.