Successfully marketing a product launch involves knowing what type of content is most effective.

For example, what kind of content would make the most sense and get the most clicks for your product launch-one-off or evergreen content?

One-off content (content that is specific to your launch) can seem timely and relevant. However, evergreen content stays relevant for a longer period of time, even if it doesn't feel as urgent or significant initially. Think about which one would work better than the other on your various marketing channels, like your email distribution list. To help you weigh the pros and cons of each, keep these points in mind.