Did you know that 80% of users use a search engine to find local information? People turn to search engines to help them find businesses in their area that offer the products or services they need. To appear in these search results, you need to integrate local keywords into your site to help you rank.

Local keywords are keywords that contain location-specific phrases that generate results related to the same geographic location. These keywords help drive people in your area to your business and play an integral role in optimizing your local search engine optimization (SEO) strategy.