Twitter Ad Portal Traffic is Shrinking: Q2 Preview
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David F. Carr David F. Carr
Twitter Ad Portal Traffic is Shrinking: Q2 Preview
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While Twitter has been busy dealing with the unsolicited takeover offer by Elon Musk – and now the turn to litigation as he tries to walk away from the deal – traffic to its ad buying portal dropped 10.5% year over year in June and 2% for the quarter. Whether the softening of advertiser interest is a result of Musk-induced turmoil or broader market conditions, it's bad news as the company prepares to report Q2 earnings on July 22.

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