You've seen them all over social media, on WhatsApp, and even on project management platforms like Monday.com. But did you know that you can use GIFs in web-based emails too? Yep. Email GIFs grab your readers' attention, boost engagement, communicate your tone and content graphically (which your brain processes faster than text), and can help increase your click-through rate. Here are some of the best tools you can use to create your own.