You've got an amazing product or service, and the world should know about it. After all, that's why you're on this brave journey of small business ownership. But if you've never been in the business of publicity, figuring out where to start might seem a bit overwhelming. But it doesn't have to be.

First, it's important to gauge whether or not your business is ready to be out and open to the public. If you're just starting out, you may want to wait until your business is a bit more established before you start putting resources toward your public relations (PR) strategy.

If you are ready to take the leap and have a solid foundation to back you up, we've got you covered on the basics of your PR adventure with this list of public relations dos and don'ts.