An expert's advice on successful customer-centric marketing
Associated with
Louis Grenier Louis Grenier
 Bill Macaitis Bill Macaitis
13 min read
An expert's advice on successful customer-centric marketing

What is customer-centric marketing and how to succeed with it? 4 tips from Bill Macaitis, a marketing leader at Salesforce, Zendesk, and Slack, who learned about putting the interests of customers first using intuition, common sense, and solid data about customer behavior.

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