Figuring out lead attribution and scoring can sometimes feel like being a dog walker in NYC: you have a ton of dogs on leads that are getting all tangled up, and somehow you have to get them all to the same place - while remembering who owns which animal!
No matter how difficult it is to accurately score and attribute leads, it's incredibly important to figure this out so your organization doesn't waste time on unqualified prospects. Getting a system in place is imperative, and getting a good system in place can make your bottom line.
We sat down with Niels Fogt (tray.io) and Stephen Stouffer (SaaScend) to discuss the fundamentals of these lead routing steps, as well as how to make sure your organization is set up for success in your own implementation.

DISCUSSION TOPICS
What are the first principles of lead attribution?

What's a foolproof way to initiate lead scoring at my organization?
How do I decide higher value associations with actions?
How can an attribution model help me make the most of my data, and how do I decide which model to use?