And we are LIVE from SXSW! Daniel and guest, Mark P. Jung, explore how creativity is essential for B2B brands.

You'll hear why spending 70% of your time honing 10X ideas is the formula for success, why if you can't play chess you need to flip the board, and why swipe files are the best source of stored creativity.

Plus you'll hear why Mark believes all marketers should understand and leverage psychology in their campaigns.