It's the bane of nearly every small business - sales. When you're not selling enough, do you need a new product, or is there a way to better refine what you already have? We bring in JImmy Talbert, Infusionsoft's conversion marketing manager, to discuss this listener-submitted question about how to get more sales.

More often than not, the problem isn't a tool, skill, or product. The problem is that the the process isn't focused enough. Jimmy talks about what you sell specifically and who to sell it to, finding the perfect customer, creating a logical progression, and making sure you have the offering that your perfect customer needs.