IDP Connect
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IDP Connect

Overview
IDP Connect helps students and parents navigate the requirements needed to evaluate, choose, and attend a university. Email marketing plays a critical role in keeping their audiences informed. But with the focus primarily on social channels, IDP Connect had been failing to deliver the expected volume of emails for years, so increasing the number of emails sent per month was a priority for the marketing automation team under the direction of Andreyna Rodriguez, Marketing Automation Manager, at IDP Connect.