Heinz UK and Dentsu leveraged Profitero's Shelf Intelligent Media integration with Skai to increase ROAS and Share on Prime Day
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Posted Oct 22, 2024 3 min read
Heinz UK and Dentsu leveraged Profitero's Shelf Intelligent Media integration with Skai to increase ROAS and Share on Prime Day

In an ever-changing eCommerce environment, connecting retail media to digital shelf trends is critical. Heinz UK wanted a solution to integrate competitor digital shelf signals into their retail media to win more on Prime Day.

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