Outside the box B2B branding
Associated with
Will Whitham Will Whitham
Mai Fenton Mai Fenton
Posted Apr 14, 2022 20 min read
Outside the box B2B branding

Mai Fenton, CMO of Superscript, has built an exciting, dynamic brand, by refusing to follow "traditional" B2B tactics, and by investing in brand building as early as possible. An approach that's resulted in fantastic growth and a host of awards.