How can you improve if you don't measure progress?

This is why sales reports are an integral part of every business. They give you a clear picture of what's working and what's not while helping you make informed business decisions and improve your sales strategy.

Apart from meeting targets, sales managers are also expected to create and present reports to the senior management and stakeholders, giving them a detailed understanding of the sales activity.

Sales reports are prepared on a daily, weekly, monthly and yearly basis.

Let's take a look at how you can write effective sales reports that offer accurate insights while keeping readers engaged and interested:
1. Set a goal
2. Define a timeframe
3. Collect relevant data
4. Illustrate data visually
5. Present your analysis
6. Write a brief summary
7. End with an action plan