At Oracle Retail Cross Talk, Steve Dennis shared principles from his Remarkable Retail: How to Win & Keep Customer in the Age of Disruption book and his view that "physical retail isn't dead-but boring retail is!" Here is a recap from his keynote with examples of his 7th and 8th essentials from his book with retail insights. If you missed part 1 on the six new forces of the retail COVID-19 economy, read it here.