Best Use of Data to Personalize Your Marketing Campaign - Adapt.io
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Vickram Halan Vickram Halan
Posted Jan 19, 2021 5 min read
Best Use of Data to Personalize Your Marketing Campaign - Adapt.io

90% of US customers find personalized marketing content to be extremely attractive, and are more likely to convert when their needs are discussed in your communications. If your marketing strategy isn't data-driven, then you are depending on your hunch, that's not a smart business strategy....

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