Customer Lifecycle Management: CLM (How to) Guide for Business Owners
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Nicole Malczan Nicole Malczan
Posted Sep 9, 2021 16 min read
Customer Lifecycle Management: CLM (How to) Guide for Business Owners

The customer lifecycle management approach has been popular for decades. Customer relationship management tools (CRM) are increasingly being designed to improve customer relationships with customer retention in mind, because doing this can bring in more sales.

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