Last year we talked to you about event tech super-users – meeting planners who invest heavily in apps and have developed techniques to achieve higher ROI. Using live polling during your event or conference allows your audience to interact with hosts, speakers, vendors and one another, in real time. Placing votes, responding to questions, and building off of fellow audience participation will keep your attendees alert and engaged. It's clear that utilizing live polling is a smart move, so let's break it down a bit more, so that you, the planner, can understand the tools available in your toolbox!