It comes as no surprise that presidential candidates are looking at mobile technology to sound the political battle cry. After all, it doesn't take a rocket scientist to connect the pervasive nature of smartphones with the essence of the democratic process-a vote from every registered voter with a cell phone would equal the greatest voter turnout in history! However unlikely that outcome is, the principles driving the candidates to communicate with voters via mobile are redefining the campaign trail, from dusty road to digital highway.