The way Mark Zikra, Director of Systems Compliance at CA Ventures, put it at Entrata Summit, "A lot of the pain comes with organization, knowing what's accurate and up to date as far as turn goes. Drinking cases of red bull, not sleeping for three days...." Dry erase boards and sticky notes with move-in notes and check lists clutter property offices. And, matching roommates is often a high risk task that ends with at least one unsurprising disaster. Historically, multifamily software just wasn't made to handle student housing.