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Learn About Facebook oCPM Bidding
Updated Jan 2018. To better understand how Facebook oCPM differs from the standard bid types, let's review each option and their common use cases. oCPM, or Optimized Cost Per Mille, is when Facebook automatically bids on your behalf, constrained by your defined campaign budget. The dynamic bids enable you to to capture the highest-value impressions for your goals.
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