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Posted May 31, 2023
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8 min read
Fly-high Marketing Strategy: Inbound vs Outbound
Inbound and outbound marketing strategies are like two planes departing from the same airport.
While inbound focuses more on nurturing prospects, inviting them in and delivering helpful content along the way, outbound focuses more on spreading awareness, casting a wide net, and reaching out to more people in hopes of bringing them in as customers.
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