Tuft & Needle Increased Email Revenue by 181%
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Tyler Norris Tyler Norris
Posted Oct 6, 2021 5 min read
Tuft & Needle Increased Email Revenue by 181%

As Tuft & Needle rapidly began to grow with the merger of Serta Simmons Bedding, they realized they needed a solution that would scale with them. Their legacy solution (a basic ESP)  limited the team to batch-and-blast email campaigns with no ability to leverage historical data or natively host their product catalog to deliver product recommendations.