Did you know that the average user spends 28% of their Internet time on social media? Social media is an excellent place for you to reach people who want to engage with your business and get to know your company better. When you launch a social media strategy, though, you need to set social media goals.

Social media objectives help you stay focused and ensure that you're driving the right results with your campaign. So, what social media marketing goals can you set? Keep reading to learn six social media goals you can set, plus metrics you'll track to see if you're reaching those goals!