Don't get me wrong. New bookings growth matters too, but if a business has not yet figured out the formula for keeping the customers they already have, retention needs to take the front seat. If this sounds like your business (perhaps your MRR churn is >2% monthly), ask yourself the following eight questions. And if your monthly churn is <2%, congratulations (!); no doubt your organization has great answers to these questions, but there still may very well be something here for you, too. Got Churn?  8 Questions Your Organization Should Be Asking Itself.