Posted Nov 17, 2015 9 min read
The Attention Economy: How Traditional Marketing is Failing Fast-Moving Buyers
PathFactory Claimed PathFactory

In 2001, Thomas Davenport and John Beck coined the phrase Attention Economy to describe the scarcity of attention and how to measure it, understand it and use it. It's no accident that this idea coincided with the mass adoption of the web, which provided people with practically unlimited access to information. The notion of the attention economy is even more relevant today and it continues to have far-reaching implications for how marketers influence and educate their buyers. 

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