The events industry has learned many things during the past 10 months of a global pandemic. Among them: resiliency, adaptability and more than we ever imagined about how to properly wash our hands (currently rethinking the whole handshake greeting). But perhaps the greatest takeaway of all has been the power of collaboration. If there ever was a time to partner together to move the industry onward and upward through the challenges of COVID-19, it's now.