Vanilla by Higher Logic more than Doubles Average Deal Size while Accelerating the Buyer's Journey
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Posted Mar 17, 2022 3 min read
Vanilla by Higher Logic more than Doubles Average Deal Size while Accelerating the Buyer's Journey

By working closely with Madison Logic's Sales and Customer Success Managers, Vanilla was able to execute a comprehensive ABM strategy that not only proved marketing's influence on revenue but also doubled the average deal size for the sales organization