Lou Matera wanted to create a nutritional product for young athletes that would help with their training and be a convenient alternative to unhealthy snacks from vending machines. From leaving a comfortable corporate job to convincing manufacturers to take a chance on him, Lou built Youth Sport Nutrition from scratch by diving headfirst into working on the business full time. In this episode of Shopify Masters, Lou Matera shares how he developed a new product by hosting taste tests, gathered...