Today, marketing isn't just about conversions-it's about relationships. And to build strong and lasting relationships with your customers, you need a smart lifecycle marketing strategy.

But what exactly is a lifecycle marketing strategy? Simply put, it's the process of nurturing customers throughout their entire journey with your brand-from awareness to consideration, conversion, and retention. This holistic approach allows for deeper connections and customer engagement, creating a loyal customer base.

In this guide, we'll cover five simple steps for mapping out your customer lifecycle strategy, including:

Define your audience
Find your aha moment
Create the right content and messaging
Leverage your data
Iterate for improvement