Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Tanya Moushi of Moushi & Co. to talk about solopreneurship executive coaching. Moushi discusses her experience as a solopreneur and starting her own coaching business and why this business model works for her personally. She divulges about the importance of being empathetic in business, common missteps and oversights, and what criteria she considers when helping a business find its purpose and how it can improve. She also discusses her GECKO model–gratitude, empathy, care, kindness, optimism, which is a framework that a business can use to be good.