EventCurious works with companies focused on special events and hospitality
to tell their story by leveraging online branding and sales. They take clients to the next level of visibility by working alongside them to build strategic solutions unique to their needs.
In a world dominated by spreadsheets, it's difficult for a social media manager to
really impress clients and work efficiently at the same time. Before HeyOrca, Kelly and the EventCurious team used Excel to create content schedules in a calendar view. These calendars would only include the topics for posts and the time they were to be scheduled. Very little text. No images. No visualization. Clients were reviewing and approving topics blind to how the content would ultimately render. This made it really difficult to provide clients with any context resulting in clients not being engaged in the process. When clients finally did approve content,
Kellys team then needed to copy all topics into another tool for scheduling. This
could take upwards of three people and four to five hours a week.
HeyOrca is a platform where agencies can keep a content calendar for each of
their clients, all in one place. It reduces the need for multiple sources of communication and asset preparation.
EventCurious now spends more time creating and optimizing content rather than communicating it in inefficient ways.