Posted Jan 5, 2021
•
8 min read
Email marketing - How to reduce your unsubscribe rate | dotdigital blog
Marketing list churn is expected. On one side, it's a good thing. Unsubscribes help keep your mailing lists healthy. But a clear sign that your email marketing is working is a growing database of readers engaged with your efforts. So, the higher your unsubscribe rate, the worse it seems your marketing is doing.
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