For consumers, price points are a simple yet powerful factor that can impact purchasing decisions. For business owners, however, setting price points can seem like anything but a simple process.

Pricing goods requires a careful balance between keeping profits up and maintaining your market share. If you set the price too low, the cost of manufacturing and marketing can outweigh profits. If you ask for too much, customers may turn to your competitors.
This guide will help you weigh complex pricing factors to help find that balance.