Salespeople are no strangers to daily cold calls, emails, presentations and client meetings. These rituals have been fully ingrained by doing all of these things in practice during company training and sales conferences. The rules and mechanics are mostly universal, but the execution differs from person to person, garnering different results.

Gaining a winning sales strategy is not a birthright, it is a skill. It's what salespeople do beyond selling that makes a difference in closing a deal. It's the fixed behaviors and established routines of a salesperson that lay the foundation of their successful work ethic and business strategy.

A University College London study reported, "It takes 66 days on average for a person to get accustomed to a new habit." Keep this in mind before acquiring habits that drive sales performance. Establishing a routine will take time, but once it's implemented, it will become your reliable strategy for how to win in sales.