It's natural and rational to assume that the CMO is the steward of an organization's brand. But in today's environment, consumers and B2B decision-makers are judging every entity, not just for the quality of products and services they provide but also for their commitment to corporate citizenship. That's an awesome responsibility, and one that increasingly must be shouldered by the office of the CFO, where every element of a company's mission is funded.
At Oracle, my team of about 5,000 design and develop cloud applications across the end-to-end customer experience-marketing, sales, commerce and service. Data is at the heart of our solutions enabling customers to gather, cleanse, de-duplicate, and validate data when delivering customer service, engaging in marketing campaigns, facilitating e-commerce transactions, or simply assisting an individual sales representative on an opportunity.

This data-centric focus existed pre-pandemic. Current conditions are elevating the importance of being able to make microsecond decisions to serve customers better. Sounds like some things every CFO would care about, right? The best way for me to illustrate how finance leaders are spearheading the customer experience at their organizations is to share a few stories about our customers.