TechTarget's VP Sales on Why Intent Data has Become a Dirty Word
Associated with
Rich Stone Rich Stone
Jennifer Gutman Jennifer Gutman
Posted Nov 28, 2021 3 min read
TechTarget's VP Sales on Why Intent Data has Become a Dirty Word

Rich Stone, VP of Sales at TechTarget reveals why intent data is a dirty word for sales & marketing teams despite all the good it brings to organizations.