How IBO Aims to Disrupt Home Improvement Space in India by Building an Omnichannel Experience
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Niket Anand Niket Anand
1 min read
How IBO Aims to Disrupt Home Improvement Space in India by Building an Omnichannel Experience

In this video, Niket, Director of Product Management, IBO, explains how MoEngage is a strategic investment to understand the customer's preference, purchase frequency, and behavioral attributes to personalize interactions.