Founded in 2011, Gadero began its journey as an online retailer specializing in garden tools, log cabins, decking floors, and fences. What started as a modest venture in the Netherlands has rapidly expanded into multiple European markets, including Belgium, Germany, and France, catering to the growing demand for quality wood and garden supplies that boomed during particularly the COVID pandemic. However, with growth came challenges, particularly in managing the expanding product catalog and scaling operations efficiently.

In its early years, Gadero invested significant resources into developing a proprietary Product Information Management (PIM) system to manage its product data. However, as the business flourished, the limitations of this legacy solution became increasingly evident. The outdated system lacked the flexibility and scalability needed to support Gadero's expanding product range and global footprint.