Associated with
Liz McBrayer
Posted Apr 15, 2021
•
4 min read
5 Tips for Effective Cross-Sell and Upsell Campaigns
Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical.
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