Looker.com Infectious Media is a London-based company that services real-time digital advertising and provides a platform for analyzing ad performance. In this short video, Dan de Sybel, Director of Technology and Operations of Infectious Media, talks about how Looker has helped them gain control of their data. Since implementing Looker, Infectious Media has been able to extract value from massive amounts of data. Without having to write SQL, their analytics team has used LookML to model data so that internal groups can explore it as they choose.