With the expected release of iOS 18.2 in early December of 2024, Apple Mail's inbox experience is about to undergo sizable changes that will impact email marketing strategies. With Apple's iPhone dominating 60% of the market share, the introduction of AI-powered inbox summarization, automatic categorization of emails, and reduced reliance on preheaders presents both challenges as well as opportunities for marketers. To stay ahead, email marketers need to adapt their strategies to maintain engagement and protect demand. Here's what you need to know-and do-to navigate this new landscape effectively.