In this episode of Enterprise Sales Development podcast, we speak with Dr. Carmen Simon, a instructor at Stanford Continuing Studies, Cognitive Neuroscientist at Memzy and Chief Science Officer at Corporate Visions. Dr. Simon deconstructs a cold call and how the brain interprets every part of that outbound exercise. She also provides tips, research and examples of what's happening to the brain with a cold email.
WHAT YOU'LL LEARN
What lead her to study and get her PhD in Neuroscience
How to get more successful interactions from cold calls by understanding the neuroscience and best techniques for the average cold caller
Debunking the idea that it takes 21 days to form a habit and the brain science for interrupting a habit
Research that makes outreach more meaningful in marketing and sales messaging and the data that explains what happens during the listening and viewing a pitch
Tactics she would suggest for cold emails and texts and techniques to reduce cognitive workload
Her thoughts on the herd mentality behind decision making and how to decrease the pressure as you construct messages