Content Marketing has changed a lot in the last 10 years. Hell, it's changed a lot in the last 10 months.

It's evolved from blog posts to podcasts, videos, shorts, and now...generative AI content.

How we measure content's impact hasn't seen the same amount of change. Marketers still rely on old-school metrics like downloads, views, form fills, and leads. Even worse, it's becoming more and more difficult to prove the value of content. Marketers' goals and the C-suite's goals aren't always aligned.

That's changing.