Make a "Relevance Pivot" with Your Value Proposition
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Lisa Dennis Lisa Dennis
Make a "Relevance Pivot" with Your Value Proposition
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Many of us are feeling challenged by marketing and selling right now. We're not exactly sure what to say and who to say it to. Is your offering even important right now? This may be the "new normal" for some time, so we all need to figure out how to be relevant when our buyers are distracted and not sure where their business is going. Even with some regions beginning to open up - it isn't clear what that will really mean for business.

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