Associated with
Nir Eyal
13 min read
How to make your content binge worthy!
'Just one last time, I promise' - Thought every addict, cheater, and binge watcher, ever.
As soon as we hear binging, we see bright red text screaming Netflix. Even though the thought is our own, it feels intrusive. That's how deeply Netflix has associated themselves with the word. Binge has always been a word, but 2012 gave it a new meaning when Netflix started using the word binge-watching in their marketing campaigns.
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