White Spider was on the search for a partner that could broaden and enhance their targeting offering, all the while advising on industry challenges such as data privacy and consumer trust. White Spider ran a StackAdapt test campaign for their B2B client and saw tremendous success in their campaign performance. StackAdapt became the bolster they needed to drive competitive CPMs, engagement, and conversions for their clients-even though most of them were unfamiliar with programmatic.