Revenue Operations (RevOps) teams are the backbone of a smooth-running go-to-market machine. As a result, these teams are often bombarded with requests for process improvements and bug fixes for their Salesforce instance. Given the team's lack of bandwidth, these requests frequently pile up to become the Salesforce backlog.

A Salesforce backlog can be a good thing, holding ideas and tasks that could be valuable in the future. However, an unmanaged backlog can stall progress and hinder efficiency. RevOps and Salesforce teams should aim for a smooth workflow – prioritizing tasks, completing them efficiently, and constantly evaluating the backlog for relevance.