Marketing smart devices to win home insurance policies
4 min read
Marketing smart devices to win home insurance policies

Home insurance providers are increasingly looking toward strategic partnerships with smart device manufacturers to utilize the Internet of Things (IoT) edge in winning customers, reducing claims, and improving combined ratios. Marketers have a key role in maximizing the success of these partnerships and contributing to policies won, claims reduced, and combined ratios improved. Here are some key tactics that marketers can use to align with smart device initiatives.

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