With all the new ways to post photos and videos on Instagram, creating unique visual content can make you feel like you're on a production set.

Gone are the days of being limited to the 1:1 Instagram aspect ratio - aka the traditional square. Now there's portrait and landscape photo options, and Instagram Stories and Reels. Not to mention IGTV, which was designed with vertical in mind.

But as any good producer knows, the quality on the screen can only truly shine when the technical aspects are met. (Imagine if Rose told Jack she'd never let go...except the infamous raft was cropped out of the Titanic scene.)

Good visuals are powerful. (That's why over two decades later, we're still talking about the fact that Jack could have totally fit on that raft.) And knowing the ideal Instagram sizes and dimensions is the key to making your images, and ultimately your brand, stand out.
Read on for our complete guide on everything you need to know about Instagram sizes and dimensions. Or you can jump straight down to our cheat sheet. We've snuck some Facebook, Twitter, TikTok, and Pinterest image sizes on there too. 🤫